What does Sikkidz PR Rep do for an Artist? If you have a good public relations (PR) representative then they should be able to and perform the duties of and not limited to, manages communications and promotes the public image of a client or organization. Public Relations representative will develop press releases, media clips, and brochures that align with the company or client brand.PR REP works around the clock to monitor and engage users on all account pages because social media never sleeps, but you do. PR REP consistently researches the latest published media studies to apply and best tackle the ever-changing web.